Christmas sales planning
This week has been busy with a focus on updating my Etsy shop. I am steadily working towards a 100 listings, currently at 75!
I have updated the sections and launched a new autumn range.
November and December are key selling dates. I have set myself a target – to be able to take £500 profit, up until now I have always reinvested. To achieve this I have set myself some steps:
- Etsy shop – Updated listings with clear photographs, and SEO maximised tags, ideally a 100 + items
- Folksy Shop – newly opened I need to keep adding the stock I have (this is the UK equivalent to Etsy for the UK). This increases potential number of customers.
- Promotion – to bite the bullet and prepare a press release, research potential blogs, and e-mail them. I believe my target customer is 35-45, interested in the environment, recycling, fresh air.
I have several questions I need to clarify in my own mind. I have about £200 I could take out of the business or reinvest… Has anyone bought SEO advice specific for their Etsy shop? Is it worth it? I consistently sell knitting needle cases, but fail to get my bags noticed on such a large website. My shop views are approximately the same as compared to the previous year, although sales are up 25%.
Should I instead invest in support re the presentation of this blog, make it more professional in layout and design? Blog views in September were 13,000 as opposed to 2,000 a year ago. Or take the money out as a good start towards my goal?!
Does anyone else sell on Etsy and Folksy? I am struggling to get my head round Folksy in terms of no tags. How do people find my products when searching Folksy, is it through the description or does only the title count for key words?
Anyone any suggestions re press release and who to send it to?
Crikey – thats a lot of input I have just asked for… any suggestions gratefully received:)
I am off to catch up with Handmade Harbour folk:) Have a good week,