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London Fashion Week & Charity Shop Shopping?

Have you heard of Back of the Wardrobe? Neither had I, or realised London Fashion Week is upon us until I was contracted to ask if I would mind giving a shout out for this great collaborative project.

On Saturday September 13th, Emma will be recreating London Fashion Week looks live, on the spot, just moments after they appear on the SS15 LFW live stream – using ONLY clothes she finds in a Red Cross charity shop on the day. 

Catwalk Comparisons

These are examples of the looks she created last year, amazing. A fantastic way to raise the profile of charity shop shopping, extending the lives of clothes and giving money to good causes.

“1 million tonnes of clothes go to landfill each year. Fast fashion has created climate in which people have a throwaway relationship with their clothes. As a result of this people and the environment are readily exploited by the garment industry” Emma Slade Edmondson

“If we all extended the active use of our clothes for just three months, we cut each cut down on our carbon and water and waste footprint by up to 10%”

Stay tuned to @Backofwardrobe, @BritishRedCross, and on Saturday the 13th September 2014 to see the #LFWBOW ensembles as they materialise and watch the new film as soon as it’s released.



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Michelle Murray

Wednesday 17th of September 2014

My mum absolutely lives charity shop shopping and it amazes me at the bargains she finds

Mellissa Williams

Saturday 13th of September 2014

What a great idea. We live in a throw away society so anything that helps raise the profile of second hand clothes is fine by me

Sara (@mumturnedmom)

Saturday 13th of September 2014

Great initiative,and recreating styles is a fabulous way to raise the profile.

The Beesley Buzz

Friday 12th of September 2014

I LOVE this idea. I often buy in charity shops and I am amazed at the items i find - often designer labels with plenty of life left in them. My clothes usually get worn and worn until there is no life left in them but we do pass on the kids clothes and re-use hand me down clothes. Some of the clothing Miss T currently wears has been worn by 5 or 6 children before her and it still looks great. x

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